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PACKAGING x BRANDING x CONCEPT
"LUME"
Packaging concept for Lume Espresso.
A CBD infused coffee brand born from Argentine beans.
Experience coffee like never before with LUME—premium Argentinian espresso infused at the bean level with high-quality CBD. Our carefully selected beans are slow-roasted to perfection, then expertly infused to ensure every sip delivers a smooth, full-bodied flavor with the added benefit of natural balance and relaxation. No oils, no additives—just rich, aromatic espresso enhanced with CBD to help you stay focused, energized, and stress-free. Whether you need a mindful morning boost or
a calming afternoon ritual, LUME is crafted to elevate your coffee experience.
Design Explanation
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The dominant black color exudes luxury, elegance, and mystery, while gold accents elevate the design with a premium feel, reinforcing a sense of exclusivity and quality. Deep, earthy hues further enrich the aesthetic, reflecting the boldness of espresso beans while maintaining a natural, organic connection to CBD.
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The minimalist typography of Lume is presented in a clean, modern sans-serif font, ensuring clarity, sophistication, and an uncluttered look—perfectly aligned with contemporary premium product packaging. Complementing this is the intricate wavy linework, flowing in an organic, topographic style. This design element subtly symbolizes the calming effects of CBD, evoking relaxation waves and fingerprint-like patterns that suggest personal well-being.
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Overall, the packaging seamlessly blends modern luxury with organic influences, appealing to consumers who appreciate high-quality coffee and the wellness benefits of CBD in a refined, high-end format.